Present Yourself. Showcase Your Talent. Create Your Opportunities.
In today’s digital world, billions of likes, comments, shares, and views are generated every day. Yet, for most users, these interactions remain nothing more than numbers on a screen. While social media platforms generate enormous value from user engagement, only a small percentage of creators and businesses truly benefit from it.
This is the problem that inspired Selfybook, a Karnataka-based DeepTech startup founded in July 2025 by Nanjesh Bennur and Lepana T N. The company is on a mission to transform digital engagement into real-world opportunities through technology, trust, and innovation.
At first glance, the name Selfybook may suggest a selfie-sharing platform.
However, the vision behind the company is much larger. Selfybook believes that digital engagement should create measurable value for everyone. The platform encourages users not only to upload selfies but also to showcase their talents,
skills, achievements, businesses, knowledge, and aspirations.
“Selfybook is not about showing your face to the world; it’s about showing your potential to the world,” says Founder & CEO Nanjesh B R
The startup is building what it calls an Engagement Economy—an ecosystem where common users, creators, businesses, and recruiters can all benefit from digital participation. Unlike traditional social platforms that primarily reward top influencers, Selfybook aims to create
opportunities for everyone. Everyday users can participate in engagement-driven rewards and micro-earning opportunities, while creators and influencers can access larger monetization opportunities
through verified audience engagement and brand collaborations.
What truly differentiates Selfybook is its technology-first approach. The company is developing advanced AI infrastructure that includes AI Trust
Scoring, Fraud Detection, Behavioural Modelling, Engagement Attribution, and its proprietary Audience Value Auction Engine (AVAE™). These
technologies are designed to identify genuine engagement, reduce fake
interactions, and help businesses connect with authentic audiences while enabling creators to monetize verified engagement.
The platform combines multiple digital ecosystems into one integrated
experience. Users can create content through Feed and Shots, communicate through Ping, discover opportunities through Jobs, connect with local businesses via Viewprice, gain knowledge through Quester, and participate in engagement-driven activities through Selfy and Wallet. The goal is simple: help people present themselves, showcase their talent, and create opportunities. As an emerging DeepTech startup, Selfybook achieved an important milestone by raising ₹25 lakh in pre-seed funding at a ₹5 crore valuation. The funding
validates the company’s vision of leveraging Artificial Intelligence, trust infrastructure, and engagement monetization to build the next generation of
digital platforms. Another major milestone is the company’s official launch on June 30, World Social Media Day, at The Capitol Hotel, Bengaluru. The event marks Selfybook’s transition from product validation to large-scale user acquisition and business expansion, bringing together entrepreneurs, creators, investors, academicians, and industry leaders. Currently focused on Karnataka, Selfybook plans to expand across India in the coming years. The company aims to onboard millions of users, thousands of creators, and tens of thousands of businesses while building a trusted digital infrastructure for the future of the creator economy and hyperlocal commerce. As digital engagement becomes increasingly valuable, Selfybook is betting that the future belongs not only to
platforms that capture attention but also to platforms that help people benefit from it. By combining AI, trust, monetization, and opportunity creation, the startup is working toward a future where engagement itself becomes an economic asset.
To learn more, visit www.selfybook.ai. Selfybook
