Platform dependency is becoming a serious risk for community-led organisations. However, Thrico replaces many scattered tools with a single owned platform featuring 20+ modules and many features like feeds, connections, chat, moments (videos), communities, events, mentorship, gamification, leaderboard, rewards, jobs, surveys, polls, discussion forums, offers, shop, listing, mentors, privacy, referrals, and the ability to switch context and brands for users.
PUNE, INDIA, April 29, 2025 — Thrico, a modern gamified social media community management SaaS platform built by PulsePlay Digital, has officially launched today on the occasion of the group’s 5th year business anniversary. Thrico comes from two words – Thriving Communities. It empowers organisations of any size to create their own branded social community space, a private network where members connect, engage, and transact, owned entirely by the organisation running it. While members get redeemable points which can convert into rewards. So, members are incentivised to engage on the platform. As such, it also solves for a drop in engagement across existing social media channels.
As compared to other social platforms, Thrico is made for organisations that want to own their audience data. Members get a dedicated, branded experience through a mobile app and web platform. The Brand Admins of these brand social community spaces get a single dashboard to manage members, content, analytics and more. The brand stays front and centre. Brand Admins get to quickly customize their community member experience and can switch on or off any modules easily.
The platform covers the full range of what a thriving community needs. Members can post to a feed, join sub-communities, attend events, chat one-on-one, browse a job board, discover offers, and contact buyers or sellers through a built-in listing feature. Gamification rewards participation with points and badges, driving consistent engagement over time. Polls, surveys, mentorship tools, stories, moments (videos) and a career centre round out a feature set that most organisations currently piece together from numerous tools. With Thrico, it all lives in one place.
Thrico is designed for primarily five types of organisations.
– Enterprises can run customer communities, regional chapters, and product sampling programmes from a single platform or create a social media universe for internal employees for employee advocacy or engagement and collaboration platform.
– Start-ups or small & medium enterprise (SMEs) content-led brands can replace scattered messaging groups with one owned, manageable community environment where all member data stays with them, and turn brand customers to brand ambassadors by gamifying content, content and commerce.
– Industry associations gain a year-round member engagement platform that goes well beyond conferences, events and email newsletters. Members can connect with each other, access resources, and stay part of an active professional community.
– Creators and influencers get a space they own outright, free from algorithms that can cut their reach overnight and platform changes that can upend years of work.
– And Universities or colleges and alumni networks get a live community with career tools, job boards, mentorship, and giving features built in, the relationship with alumni does not end at graduation.
The problem Thrico solves is not a new one. Organisations have been building communities on borrowed infrastructure for years, be it on platforms designed for general consumer audiences, purpose-driven professional communities. The data never truly belonged to the organisation. The experience could change without warning. A policy update, a pricing change, or a shift in the platform’s priorities could reshape or erase the community overnight. Members were one decision away from disappearing. Thrico is built to fix that. One platform. One brand. Full ownership. The community an organisation builds on Thrico is theirs to keep, grow, and take anywhere.
The platform launches with full white-label branding, a branded mobile app for iOS and Android, with privacy at the heart of the platform giving every member/user full control on how they choose to share their data with brands. The onboarding console gets a community live in under five minutes, with no technical setup required.
Thrico is available with a 14-day free trial and no credit card required. Organisations can sign up at onboarding.thrico.com for early access. Pricing will be announced at launch, and early access subscribers will be the first to know on the website. The mobile app – Thrico – Thriving Communities is live on the iOS App Store and Google Play Store.
As part of the product launch, Thrico Campus Ambassador Program is being launched to involve the students community to join Thrico Social, one of the freemium brands on the Thrico platform whereby 18+ years of age students can participate and earn rewards and certification for successful participation. Students may connect with other students of various campuses, post content, apply for internships, jobs, mentorship, all while earning points and potentially getting rewarded for their engagement, subject to Thrico’s terms & conditions.
About Thrico: It is a modern gamified social media community management SaaS platform built by PulsePlay Digital Private Limited, with presence in Dubai, Dharamshala, Pune, and New Jersey. For more information, visit thrico.com.
